Downtown
Berlin to Get World Cup Makeover with New Stadium from
adidas
Thousands of Fans Expected to Join Cup Celebrations
at the adidas WORLD OF FOOTBALL
Portland, Ore., April 12, 2006 – In celebration
of the 2006 FIFA World Cup, adidas announced it will
build a gigantic soccer park in downtown Berlin where
fans from across the globe will experience a unique
world of soccer. The heart of the adidas WORLD OF FOOTBALL
will be a replica of Berlin’s Olympic Stadium,
built in front of the famous German parliamentary building,
where fans can watch live broadcasts of all World Cup
games in an authentic stadium atmosphere.
On game-free days, the stadium will be used for concerts
with international stars including Black Eyed Peas (June
28th) and James Blunt (July 7th). Starting June 8, nearly
70,000 visitors are expected to visit the nearly 500,000
sq. ft. soccer park every day. The adidas WORLD OF FOOTBALL
will offer more than the stadium-linked activities.
A diverse entertainment program and innovative soccer
stations will be set up around the site, inviting visitors
to test their skills against other fans.
Construction of the stadium is scheduled to commence
mid-April. It will offer all the facilities featured
at the state-of-the-art 2006 FIFA World Cup arenas.
In addition to a VIP area, there will be a spacious
backstage area and an extensive hospitality area where
up to 250 people can be hosted.
Open every day from noon until midnight during the World
Cup, the main entrance to the park will be located opposite
the German Parliamentary building. Public tickets can
be ordered at http://www.adidas.com/football
starting April 1st.
Source: adidas
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