April 13, 2006
HEADING TO GERMANY?
MAKE IT A SOUNDTRIP
WELCOME TO FOOTBALL.
WELCOME TO SOUNDTRIP.
Get loaded with the one survival guide you’ll
need in Germany this summer.
PUMA and Soundwalk have created PUMA SoundTrip, free,
downloadable audio guides and maps that will be the
ultimate survival guide and must-have travel tool for
Germany-bound football fans this summer.
Like the audio “City Runs” created by Soundwalk
for PUMA TRAINAWAY running kits, this new form of media
will allow you to virtually interact with your surroundings
offering hints and tips to one of Europe’s most
thriving and cultural countries.
If you’re one of the millions of football fans
traveling to Germany this summer there are three essential
things you need to know - how to get to the matches,
where to get that important post match beer and what
to do to have a great time, because Germany has so much
more to offer than football!
Navigating your way through Germany along with masses
of other fans can be a daunting task, especially if
you’re a first-time visitor. The last thing you’ll
want to do is carry around a heavy guidebook that screams
“tourist” to all the natives. PUMA SoundTrip
will eliminate these worries.
The easy-to-use audio guides will conveniently deliver
travel essentials for each of the 12 tournament cities
through the headphones of your mp3 player or the speakers
of your car stereo. Downloadable in English, French,
Italian, German and Japanese, each audio guide is more
than just a modern tourist guide – it’s
an interactive journey loaded with sound effects, music,
witty commentary and interviews with local experts for
a complete insider’s experience. The guides
are recorded in an entertaining fashion, eliminating
all the dull text you will find in travel books, while
still keeping the essential information, like directions,
key sights, places to stay, eat, drink and, most importantly,
tips on getting to and from the matches.
To get loaded up with SoundTrip is easy. Simply
visit http://soundtrip.puma.com
anytime from May, choose the city audio guides and maps
you want, select your language preference and follow
the download instructions. It’s free, easy
and accessible to everyone.
PUMA SoundTrip will ensure that if you are visiting
Germany you will remain entertained in the right place
at the right time. Not only will your overall experience
in Germany be truly memorable, it will be hassle free.
Genius.
What you will find
on each audio guide
1. Welcome to the City – Historical information,
and key city highlights
2. Practical Tips – understanding local phrases,
where to stay, how to get around
3. Where to Go - Must see sightseeing and hangout areas
4. Essentials of the Day - Insider info on shopping,
restaurants and cafes
5. Warm Up For The Game – Stadium info, getting
to and from matches, where to get all football gear
7. The After Game Party – Post game drinks and
after-match parties
8. Essentials Of The Night - Djs, clubs, bars
and late night activity
9. The Day After – chill out time, hangover
cures, relaxation & brunch
10. Get Out Of Town – Travel tips on when and
how to leave
Source: PUMA
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